See your creative through the brain
Upload a thumbnail or connect your Meta Ads account. Brainiac runs Meta FAIR’s TRIBE v2 brain encoding model and maps which neural regions activate in response to your creative.
What you get
Brain encoding model
Powered by Meta FAIR TRIBE v2 — a foundation model trained on fMRI data that predicts neural responses to visual stimuli.
ROI activation breakdown
See which regions activate: face detection (FFA), text processing (VWFA), spatial attention (DAN), scene recognition (PPA), and more.
Viridis heatmap overlay
Every analysis produces a spatial heatmap showing which areas of your image drive the strongest predicted neural activation.
How it works
Upload or connect
Drag-and-drop a thumbnail, or connect your Meta Ads account to pull creatives automatically.
Model runs inference
TRIBE v2 encodes your image against fMRI responses, producing activation scores across 10 neural regions.
Read the results
View the spatial heatmap and ROI bar chart. No performance claims — just predicted neural signal.
Neural regions analyzed
Each score reflects predicted activation in that cortical region when viewing your creative.
FFA
Face Detection
V1/V2
Visual Signal
V4
Color & Form
LO
Object Recognition
PPA
Scene Context
STS
Social Cues
DAN
Spatial Attention
VWFA
Text Processing
DMN
Default Mode
AV Assoc
Audio-Visual
Ready to see what your creative activates?
Free. No credit card. 10 analyses per day.
Start analyzing →